Writing an effective proposal

One of the most useful skills I learnt as a young salesperson was the ability to write an effective proposal. Like all things, practice makes perfect, but it always helps to have a starting point and I think this simple process may help you, if writing effective proposals is something new to you. Introduction: This is essentially a sales document, so the opening must command some attention. Establish the background, state the purpose of the…

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A bad case of “Business Buckaroo”

I was talking with a good friend of mine recently, and it occurred to me, there really is such a thing as “Business Buckaroo”. Let me set the scene. Despite loving his job, and being incredibly successful at it, he’s contemplating leaving the company he’s works for. Why, if he loves his job, would he be thinking this way? Seems crazy, doesn’t it? Digging deeper, the parallels with Buckaroo become clear. The guy works hard,…

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Short stories: A Moment of Measurement

  If you’ve been in business for a while, you’ve probably experienced ” A moment of measurement “. Picture the scenario. The phone rings. A prospective customer that you’ve had your eyes on forever, suddenly rings you. Because of your previous efforts in marketing your business, ┬áthe customer knows of your company and thinks you might be able to help them. They’ve decided to ring you for one very simple reason. They’ve been let down…

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